🧪 One Small Experiment to Try This Week

How about trying one experiment this week?
Nothing major- just one small change.

Rename one thing (clarity > creativity)

If someone new walked in today, would they understand what you offer… without asking?

Some offerings make new customers ask, “What’s included in this?”
Let’s start there. Rename just one of those.

Examples

• “House Special” → “Breakfast Combo (Coffee + Croissant)”

• “Foundation Course” → “Beginner Guitar Classes (4+ years)”

• “Value Pack” → “Weekly Grocery Essentials”

Clear names might feel boring to us, but they create certainty- and certainty sells.

Change one time slot

That slow hour? Try nudging it by 30 minutes. Or move it to a different day.

• Try a café happy hour

• Move that low-performing music class to early morning or evening

• Run a store promotion this week

People live by routines- school pickups, workdays, energy levels. Sometimes that’s all it takes.

Send one follow-up message

After a first visit, a trial, or a purchase, send a simple note:

“Hey {{Name}}, it was nice having you today.
If you have any questions or want help choosing next time, just reply here.”

You’d be surprised how many people were almost ready.

How to try this

• Pick just one

• Run it for a week

• Don’t change anything else

• Notice what feels easier- for you and for customers

Most progress doesn’t come from doing more.
It comes from removing friction, one small step at a time.

Until next time,
Kabandi 💚